Michelle Wie has played in every Kia Classic since the event started in 2010 and has had quite the history with the Korean auto company. Kia has sponsored Wie since 2010 when they also announced their title partnership of the official LPGA event. The 8th-ranked player in the world said playing in the event this week is sort of like a family affair.
“Kia has been such a great sponsor to me. They’re kind of like family,” said Wie. “They’ve just been so supportive, and it’s great to come to a tournament with my sponsor, get to see everyone tonight at the pro am party, and you know, just a great event.”
Out of the perks and activations Wie has been able to experience, she claims shooting their commercials and courtside NBA seats as the best.
“You know, the commercials are really cool,” said Wie. “You know, it’s just I’m a big fan of the NBA, so it’s awesome that they’re a big sponsor of the NBA, so it makes it easier to go to games. And they hooked me up with court-side seats at Madison Square Garden. So that was pretty awesome.”
Kia makes Wie four bags per year, each with a unique theme and design. She’ll debut a Hawaiian-themed bag this week in Carlsbad.
“Oh, yeah, I got a new one this week,” said Wie. “It looks pretty awesome.”
“Kia has been such a great sponsor to me. They’re kind of like family,” said Wie. “They’ve just been so supportive, and it’s great to come to a tournament with my sponsor, get to see everyone tonight at the pro am party, and you know, just a great event.”
Out of the perks and activations Wie has been able to experience, she claims shooting their commercials and courtside NBA seats as the best.
“You know, the commercials are really cool,” said Wie. “You know, it’s just I’m a big fan of the NBA, so it’s awesome that they’re a big sponsor of the NBA, so it makes it easier to go to games. And they hooked me up with court-side seats at Madison Square Garden. So that was pretty awesome.”
Kia makes Wie four bags per year, each with a unique theme and design. She’ll debut a Hawaiian-themed bag this week in Carlsbad.
“Oh, yeah, I got a new one this week,” said Wie. “It looks pretty awesome.”